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CASE FILE № 013 — DS Heart Rate

Estimate pulse with the iPhone camera in about 16 seconds — private, on-device BPM tracking.

STATUS
Active
YEAR
2019–2025
TYPE
apps
TECH
iOS · Camera

CLIENT OR PRODUCT

Independent iOS product by Sidi Li.

MY ROLE

Independent product builder — iOS health utility

THE PROBLEM

People want a quick wellness BPM check without buying a wearable or creating an account.

CONSTRAINTS

  • Camera + flash signal quality guidance
  • On-device processing, no ads/analytics requirement
  • Free tier + lifetime Pro monetization
  • Trends, Apple Health write, reminders for Pro

THE INVESTIGATION

Built around a simple measurement loop: cover camera/flash, stabilize signal, estimate BPM, store history.

THE STRATEGY

Ship a privacy-first camera estimate tool with clear free limits and a one-time Pro unlock instead of subscriptions.

WHAT I BUILT

  • Camera-based pulse estimation pipeline
  • History, trends, and CSV export
  • Lifetime Pro unlock path
  • Optional Apple Health integration for Pro

THE HARD PART

Guiding users to a usable optical signal quickly enough for a trustworthy estimate.

THE VERDICT

  • Available on the App Store for years as an independent product
  • Privacy-oriented measurement model
  • Sustainable one-time Pro monetization

TECHNICAL EVIDENCE

iOS · Camera · Health · On-device

NO DETOURSNO FLUFFJUST SHIPPEDSE HABLA CODE

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